Fairbowl grades dog food on evidence. Look up any brand for free. No information required. No sponsorships allowed.
For anyone who's ever stood in the dog food aisle, overwhelmed and confused, wondering who they can trust.
Fairbowl takes no money from any food brand it covers. If a brand could pay for a good review, the whole thing would be pointless.
Every grade on the site is free. Fairbowl+ is pay-what-you-can, because cost shouldn't be the thing in the way of feeding your dog well.
Fairbowl's grading rubric is based on veterinary nutrition science and expert opinion. We publish the full criteria so you can see exactly how every brand is scored.
Fairbowl handles both.
Look up any brand Fairbowl has graded. See the letter, read the reasoning, decide for yourself. Free for any pet parent, forever.
Eleven recipes from a credentialed vet nutritionist, scaled to your dog's exact weight, with the math already done.
Every grade page shows the letter, the reasoning, and the criteria behind it. The work is right there for any pet parent who wants to read it.
See all brands gradedFairbowl exists because Bryce spent years building an audience of 2.5 million+ pet parents around dog nutrition advice he later realized was wrong. He was confident, he was loud, and he was wrong.
So what did he do?
He told his audience he was wrong, sat down with credentialed veterinary nutritionists, and changed directions entirely. Fairbowl is what came out of starting over. A place where the answer comes from evidence, not from whoever's loudest.
Read the full story →Look it up for free. No account needed, no sponsors involved.