Fairbowl+ Membership

Feed your dog homemade meals you can actually trust

Formulated by a vet nutritionist, scaled to your dog, ready to make tonight.

Join Fairbowl+

7-day money-back guarantee · Cancel anytime · Pay-what-you-can starting at $9/month

If you've thought about cooking for your dog

Does this sound like you?

You've thought about cooking for your dog. Maybe you've already tried it once or twice.

But every time you go to start, the same questions come up.

What if I get the nutrition wrong?

What if I leave something out and they end up sick because of me?

My vet said homemade is dangerous. What if they're right?

Recipes online are free. But how do I know which ones actually work?

You're not crazy for having these questions. You're paying attention.

The honest answer is that most pet parents who want to feed their dogs better don't stop because they don't care. They stop because nobody's ever shown them a way to do it that doesn't feel like a gamble.

That's what Fairbowl+ is for.

The reframe

The hardest part of cooking for your dog is knowing the recipe is safe. We did that part

If you've ever sat down to actually try cooking for your dog, you probably know this feeling.

You search for a recipe. You find ten of them. They all say different things. One says add rice, another says rice is bad. One says eggshells for calcium, another doesn't mention calcium at all. One says feed 2% of body weight, another says 3%.

You put the phone down. You have no idea who's right. You don't know enough to pick the right one, and you can't afford to pick the wrong one.

That's the part of homemade that stops most pet parents. Not the cooking. The not knowing.

Fairbowl+ takes that part off your plate.

Every recipe in Fairbowl+ was built by a credentialed veterinary nutritionist. The math is done. The nutrients are balanced. The amounts are right. You don't have to wonder if the recipe is safe because someone whose entire job is making sure recipes are safe already made sure.

Your job is to cook the food and feed your dog. Our job is to make sure the food you're cooking is the right food.
The research

This isn't our opinion. It's what the research actually says

In November 2025, researchers at Texas A&M's College of Veterinary Medicine published a study in the American Journal of Veterinary Research. They analyzed 1,726 homemade dog food recipes submitted by real dog owners, checking each one against established canine nutritional standards.

Here's what they found.

Only 6% of recipes have the potential to be nutritionally complete.
6%
The other 94% were missing essential nutrients. Things like calcium, phosphorus, vitamin E, zinc, choline. Not exotic stuff. The basics. The kind of things that, if a dog goes without them long enough, lead to bone problems, immune dysfunction, and organ damage.

This isn't a one-off finding either.

Back in 2013, researchers at UC Davis published a similar study in the Journal of the American Veterinary Medical Association. They analyzed 200 recipes from books, websites, and even veterinary textbooks. Their result: 95% of the recipes were deficient in at least one essential nutrient. 83% had multiple deficiencies.

Twelve years apart. Two major universities. Same conclusion.

Texas A&M · 2025 · AJVR
1,726 recipes

Only 6% had the potential to be nutritionally complete. The other 94% were missing essential nutrients.

UC Davis · 2013 · JAVMA
200 recipes

95% were deficient in at least one essential nutrient. 83% had multiple deficiencies.

But here's the part that matters most.

The UC Davis study found that out of 200 recipes, only 4 were written by board-certified veterinary nutritionists. All four of those recipes had acceptable nutrient profiles. Every single one.

That's the variable. Not the ingredients. Not the cooking method. Not how much the person loved their dog. The thing that separated the safe recipes from the unsafe ones was who built them.

The Texas A&M study reached the same conclusion. Their recommendation, in plain English: if you want to feed your dog homemade, work with a credentialed veterinary nutritionist.

That's exactly what Fairbowl+ is for.

Join Fairbowl+

7-day money-back guarantee · Cancel anytime

Formulated by a Veterinary Nutritionist

Recipes built on credentials, not trends

Dr. Danielle Conway, Veterinary Nutritionist
Danielle Conway, DVM Veterinary Nutritionist

Dr. Danielle Conway is a Veterinary Nutritionist trained through the American College of Veterinary Internal Medicine.

She's a DVM who completed a formal three-year veterinary nutrition residency at the University of Tennessee College of Veterinary Medicine, the same advanced training path that produces the credentialed nutritionists whose recipes were the only ones the UC Davis study found to be safe.

She's spent her career working with pet parents and veterinarians on nutrition cases at specialty hospitals.

Dr. Conway formulates every recipe in Fairbowl+. She sits down with the nutritional requirements for a dog of a given weight and life stage and builds a recipe that meets them. Every recipe is her work, start to finish.

That's what you're getting access to when you join Fairbowl+. Recipes built by a credentialed Veterinary Nutritionist whose entire career has been about getting nutrition right, scaled to your dog, ready to cook in your kitchen.

Dr. Conway pops into the Fairbowl+ community occasionally to answer member questions about feeding, transitioning, picky eaters, and sensitive stomachs — straight from the person who built the recipes you're cooking.

That's the access Fairbowl+ is built around.

What's included

Here's exactly what you get when you join Fairbowl+

11 recipes formulated by Dr. Conway

Beef, chicken, turkey, pork, fish, and lamb. Both grain-free and grain-inclusive versions. Plus specialty recipes for kidney support, weight management, sensitive stomachs, and puppies. Every recipe is balanced to meet established canine nutritional standards.

A recipe calculator that scales every meal to your dog

Enter your dog's weight, age, and any ingredients you want to avoid. The calculator returns the recipe with the exact amounts for your dog, not a generic dog from a textbook. Daily portion sizes included.

A 10-day transition tool

Walks you through switching your dog from their current food to a new recipe over ten days. Tells you exactly how much old food and new food to feed each day, so your dog's stomach has time to adjust.

A members-only community

A private space where Fairbowl+ members can ask questions, share what's working, and see what other dogs are eating. Bryce, the founder of Fairbowl, is in there every day.

Access to Dr. Conway in the community

Dr. Conway pops in occasionally to answer member questions about feeding, transitioning, picky eaters, and sensitive stomachs.

Everything we build next, included

Fairbowl+ is going to keep growing. New recipes, new tools, new resources. Whatever we add, members get it at no extra cost. The price you join at is the price you stay at.

From the community

What pet parents are saying

"I am SO TIRED of trying to figure out which food is best and which ones to stay away from. I greatly appreciate the honesty and realism. I felt like he was on my level."

@a.d.c7941 on "I Found the Top Dog Foods of 2026"

"I felt so confused with all the information out there! Thank you for coming out and explaining what you learned. That took courage."

@jessicab9433 on "I Was Wrong About Holistic Pet Health"

"My dog has IBD, is picky, and despises chicken... but we just tried a small batch of this recipe and she already loves it! No tummy issues either!"

@SanaiyaRodriguez on "Make 7 Days of Vet-Approved Dog Food in 60 Minutes"

"I appreciate you modeling changing your mind when you learn new information. It's a crucial skill for all of us."

@johnniesgettingweird on "I Was Wrong About Holistic Pet Health"

"Thank you for a good home-prepared recipe, and for researching with a veterinary nutritionist."

@doggonepositive on "Make 7 Days of Vet-Approved Dog Food in 60 Minutes"

"The amount of work that you do, the integrity, the honesty, the determination."

@Tinalicous on "What The Farmer's Dog Is ACTUALLY Selling You"
Join Fairbowl+

Pay-what-you-can starting at $9/month

Is it for you?

Is Fairbowl+ right for you?

Fairbowl+ is for you if...

  • You want to feed your dog real, fresh food at home, and you want to know it's safe.
  • You've thought about cooking for your dog before, but the fear of getting the nutrition wrong has stopped you from starting.
  • You want expert formulation without paying $300 to $500 for a single nutritionist consultation.
  • You want to be part of a community of pet parents doing the same thing, not figuring it out alone in your kitchen.

Fairbowl+ probably isn't for you if...

  • You're happy with the food you're already buying. Whether that's kibble, canned, or fresh delivery, there's nothing wrong with that, and Fairbowl has free tools that can help you find a brand you trust. But the membership is built for pet parents who want to cook for their dogs themselves.
  • You feed raw and you want to keep feeding raw. The recipes in Fairbowl+ are cooked. We respect raw feeders, but Fairbowl+ isn't built for that approach.
  • You'd join a community to judge other pet parents for what they feed. Fairbowl+ is a shame-free space. People are at every stage of the journey, and we keep it that way on purpose.
Pricing

Pay what works for you

Every grade on the site is free. No account needed. Fairbowl+ is pay-what-you-can, because cost shouldn't be the thing in the way of feeding your dog well. Three prices, same access.

Member
$9 /month

For pet parents who need a little extra help. Same full access, lower price.

Join as a Member
Patron
$35 /month

Pays for the pet parents who need the $9 tier and keeps Fairbowl independent. No sponsors, no affiliate deals.

Join as a Patron
Risk-free

You can try it without committing

Join Fairbowl+ today, use it for a week, and if it isn't what you hoped, email us within 7 days and we'll refund you. No questions, no forms, no fight.

After that, Fairbowl+ is month to month. You can cancel anytime, right from your account.

We don't want anyone paying for something they're not getting value from.

FAQ

Questions pet parents ask before joining

What if my dog is a picky eater?

Most dogs do well with at least a few of the recipes in Fairbowl+, especially when you can pick from six different proteins (beef, chicken, turkey, pork, fish, and lamb). The transition tool helps too. Going slowly gives picky dogs time to get used to the new texture and smell. If your dog turns their nose up at one recipe, try another. Most pet parents find at least three or four that their dog loves.

What if my dog has a sensitive stomach?

The 10-day transition tool is built specifically for this. Rather than switching foods overnight, you mix small amounts of the new food into the old food and gradually shift the ratio over ten days. This gives sensitive stomachs time to adjust without the upset that usually comes from a sudden change.

If your dog has a diagnosed condition that requires a specific therapeutic diet, talk to your vet first. Fairbowl+ recipes are formulated for healthy adult dogs and the specialty recipes we offer.

My vet said homemade is dangerous. What do I tell them?

Your vet isn't wrong to be cautious. Most homemade dog food is dangerous, because most recipes online are unbalanced. The Texas A&M and UC Davis studies referenced earlier on this page back that up.

The thing your vet probably hasn't seen is a homemade recipe formulated by a credentialed veterinary nutritionist. That's exactly what Fairbowl+ recipes are. If you'd like to bring the recipes to your vet for review, you're welcome to. We're confident in the work.

How much time does cooking actually take?

It depends on the recipe and how much you're making at once. Most members batch-cook a few days' worth of food at a time, which usually takes between 30 minutes and an hour. Some recipes are faster. The calculator gives you exact amounts based on your dog's weight, so you're not making more than you need.

What ingredients will I need to buy?

Real food. Things like ground meat, vegetables, eggs, oils, and a small handful of supplements to fill in the nutritional gaps that whole foods can't cover on their own. Every recipe includes a complete shopping list, and most ingredients are available at any grocery store.

Can I use Fairbowl+ for more than one dog?

Yes. The calculator lets you scale recipes for multiple dogs of different weights, and you can save profiles for each dog so you don't have to re-enter their information every time you cook.

What if I'm not a good cook?

If you can boil water, brown ground meat, and chop vegetables, you can cook for your dog. The recipes are written for normal kitchens and normal humans. Nothing fancy, no specialty equipment, no techniques you'd need a culinary degree for.

The hardest part is already done

You've read this far because some part of you already wants to do this. The fear of getting it wrong is the only thing in the way, and we built Fairbowl+ specifically to take that fear off the table.

11 recipes from a credentialed veterinary nutritionist. A calculator that scales every meal to your dog. A community of pet parents doing the same thing. Monthly Q&As with Dr. Conway. A 7-day money-back guarantee. Cancel anytime.

Pick the price that works for you. Get started tonight.

Join Fairbowl+