Fairbowl
Fairbowl+ Membership

Feed your dog homemade meals you can actually trust

Formulated by a vet nutritionist, scaled to your dog, ready to make tonight.

7-day money-back guarantee · Cancel anytime · Pay-what-you-can starting at $9/month

Does this sound like you?

You want to cook for your dog, but you're scared you'll get the nutrition wrong and hurt them.
You've read a hundred conflicting recipes online, and you don't trust any of them.
You worry you'll leave something out and your dog ends up sick because of you.
Your vet said homemade is dangerous, and part of you wonders if they're right.
You've wanted to do this for ages, but it feels like a gamble, so you keep putting it off.

You're not crazy for having these questions. You're paying attention. Most pet parents don't stop because they don't care, they stop because nobody ever showed them a way to do it that doesn't feel like a gamble.

That's the whole reason Fairbowl+ exists.

From real pet parents

What pet parents say about our recipes

Real messages from people who cook them, in their words.

Video

Jamie, Cosmo

"He's such a happy dog who loves his food."

I was tired of Cosmo always straining and wanted to know what he was eating. And he's such a happy dog who loves his food. It's going well, he loves the food, and after a few goes it's pretty easy to make and store. I'd tell someone who's thinking of cooking for their dog that it gets easier as time goes on, that the dog will appreciate it and that if you portion it when you cook it it's really not much more work than the usual.

Amaya

Ricky, Amaya

"It was the first time I've seen her lick the bowl."

Amaya has had many stomach issues over the years, her vet and Internal Medicine doctor could not figure out. After thousands of dollars with tests and procedures they determined it was her food. I hired 2 nutritionist/dietitians that each costs over $1000... I saw your posts and got the Fairbowl membership and tried both Salmon & Tilapia, & it was the first time I've seen her lick the bowl! She loves both and her stools are perfect, and also no fuss, throwing up, or need to use toppers! It's been a lifesaver for both of us!... I'll tell anyone please try it! It's not hard, more nutritious and your dog will love it!

Luna, Finn and Bane

Danielle, Luna, Finn & Bane

"I love knowing they're getting fresh, wholesome ingredients while still keeping it affordable."

When I found your veterinary formulated recipes, they felt like the perfect middle ground. Feeding 100% homemade food just isn't realistic for our budget, so we've found a balance that works really well... Since switching... and adding your recipe to their meals, we've noticed they're much less itchy and spend far less time licking their paws. I also love knowing they're getting fresh, wholesome ingredients while still keeping it affordable. For anyone who's considering cooking for their dog, I'd say you don't have to do an all or nothing approach. Even adding fresh, balanced homemade food alongside a quality kibble has been a great option for our family, and mealtime has become something we all look forward to.

Socrates

Kassia, Socrates

"It's worth it to see my boy feeling so much better."

I switched from Farmer's Dog to homemade a little over a year ago because Soc was having weird off and on stomach issues. I knew I wanted to at least give homemade food a try before just going to kibble, but once I started I never looked back. I won't lie, it's definitely a time commitment! But I've gotten so much faster over time and it's worth it to see my boy feeling so much better!... My advice is to do a little research on where things are priced lowest in your area, and if you find something on sale, stock up.

Cayde and Winnie

Elena, Cayde & Winnie

"My only regret is not finding your recipes earlier."

Then I found your site and it had everything I was looking for. Since switching not only has it saved us money it has saved our dog's teeth, coat, and skin... Even when I've had questions, I've emailed and you replied within the same day... My only regret is not finding your recipes earlier, there hasn't been a single bad thing that came out of our option to switch. If I had to tell someone about the switch I'd say do it now, not only is it better for the dogs and your wallet, it's easy and makes me feel better as a pet owner.

Jessie

Kathy, Jessie

"Thank you for making the recipes so easy to follow."

After Jessie's vet appointment I was so excited to make my first batch. I made a few errors... Since I figured it was overcooked I did not add the vitamins and minerals and used this batch of food as a toper. Jessie loved it!... Thank you for making the recipes so easy to follow. Love all your videos.

Daphne and Carl

Kristen, Daphne & Carl

"She will actually clean her plate now."

I grabbed the recipes because I wanted a healthier alternative to soft food that had everything Daphne needed in it. Being a rescue, her teeth were in bad shape, she had 7 pulled before I even took her home... she's the pickiest dog in the world (I swear)... she will actually clean her plate now that I've found recipes without fish/salmon oil in them! Now, 4 years later, I have Carl... I love these recipes for him because he's prone to weight gain and also now has no teeth at all, I can control his calorie intake easier and blend the food up so he can easily eat!

Jazzmine, Melanie and Bria

Michele, Jazzmine, Melanie & Bria

"You know what they are eating and the cost is reasonable. What more can you ask for?"

I bought both your Walmart meals and the single protein meals. I got these because I want a balanced meal for my dogs and the commercial meals are expensive and I don't know if they are balanced or not. I don't want to chance my fur babies health on question marks... the single protein meals are much faster and easier to make... She LOVES her homemade food!... These recipes are so worth the time for your fur babies! They get faster each time you make them, you know what they are eating and the cost is reasonable. What more can you ask for?

Mozart and Zena

Rebecca, Mozart & Zena

"They circle the kitchen when they know we are making the weekly batch."

We tried the recipes because one of our dogs has food allergies and we wanted him to have healthy ingredients to stabilize his health. Our dog with allergies is doing much better with the homemade food. And both dogs LOVE the food!! They circle the kitchen when they know we are making the weekly batch. Making their food definitely takes more time, but it's worth it! And after a few times, we've got a system down so it doesn't feel inconvenient.

Dawn's dogs

Dawn, her fur babies

"You guys helped so much and took all of the guilt away."

I have been following for years and can't get enough of the research and honesty. I went down the raw food rabbit hole and got so lost. You guys helped so much and took all of the guilt away and replaced it with hard based research and evidence. I now cook your vet approved and nutritional homemade food recipes and use as toppers over a good quality kibble. Thanks to you I can now relax and enjoy my fur babies without the constant worry about their food! My wish would be that every pet owner would follow you and gain the confidence that you guys have given me.

Join Fairbowl+

Pay-what-you-can starting at $9/month

Unbalanced homemade food is worse than kibble

For years, I tried to get it right. I'd find recipes online, or put my own together, and hope.

But every time I set the bowl down, the same questions ran through my head:

Is this actually balanced?
Am I missing something?
Is this going to catch up with her one day?

I never had an answer. So I kept guessing, and I kept worrying.

The first time my wife and I really committed, we went all in. An hour's drive to Denver for the fancy ingredients. Two hundred dollars. Four hours in the kitchen for one batch.

Then we set this beautiful meal down in front of Harper. She took one sniff and walked away.

I just stood there. Exhausted, out two hundred bucks, and still no idea if what I'd made was even good for her.

That's when it sank in. I was pouring everything I had into this, and I still didn't know if I was helping my dog or slowly hurting her.

Then I found the research, and it gutted me. One case report followed four puppies fed nothing but raw meat, no bones, no supplements. All four ended up with bones too weak to hold them. Two had to be put down. The other two were switched to a balanced diet and fully recovered.

Mine wasn't raw, and it wasn't that extreme. But the root problem was the same one I'd been gambling with. Unbalanced.

The big studies, UC Davis and Texas A&M, kept finding the same thing. Almost every homemade recipe is missing something. The only ones that came back complete and balanced were built by a veterinary nutritionist.

That's when it clicked. It was never about how hard I tried. It was the recipe itself.

Here's what I'd give anything to have known back then. I didn't have to figure this out alone. I needed:

recipes that were already complete and balanced
a simple way to scale every meal to my exact dog, so I was never guessing on portions
other people doing the exact same thing to lean on

I don't carry that dread anymore. Feeding my dogs homemade finally feels safe.

That's exactly what Fairbowl+ gives you. The confidence to set the bowl down knowing it's exactly what your dog needs.

The research

This isn't our opinion. It's what the research actually says

In November 2025, researchers at Texas A&M's College of Veterinary Medicine published a study in the American Journal of Veterinary Research. They analyzed 1,726 homemade dog food recipes submitted by real dog owners, checking each one against established canine nutritional standards.

Here's what they found.

Complete recipeIncomplete recipe

Only about 6 in 100 had the potential to be complete. The other 94 were missing the basics, calcium, phosphorus, vitamin E, zinc, and choline, the kind of gaps that cause real harm over time.

This isn't a one-off finding either.

Back in 2013, researchers at UC Davis published a similar study in the Journal of the American Veterinary Medical Association. They analyzed 200 recipes from books, websites, and even veterinary textbooks. Their result: 95% of the recipes were deficient in at least one essential nutrient. 83% had multiple deficiencies.

Twelve years apart. Two major universities. Same conclusion.

But here's the part that matters most.

The UC Davis study found that out of 200 recipes, only 4 were written by board-certified veterinary nutritionists. All four of those recipes had acceptable nutrient profiles. Every single one.

That's the variable. Not the ingredients. Not the cooking method. Not how much the person loved their dog. The thing that separated the safe recipes from the unsafe ones was who built them.

The Texas A&M study reached the same conclusion. Their recommendation, in plain English: if you want to feed your dog homemade, work with a credentialed veterinary nutritionist.

That's exactly what Fairbowl+ is for.

Join Fairbowl+

7-day money-back guarantee · Cancel anytime

It was the first time I've seen her lick the bowl.

Amaya has had many stomach issues over the years, her vet and Internal Medicine doctor could not figure out. After thousands of dollars with tests and procedures they determined it was her food. I hired 2 nutritionist/dietitians that each costs over $1000... I saw your posts and got the Fairbowl membership and tried both Salmon & Tilapia, & it was the first time I've seen her lick the bowl! She loves both and her stools are perfect, and also no fuss, throwing up, or need to use toppers! It's been a lifesaver for both of us!... I'll tell anyone please try it! It's not hard, more nutritious and your dog will love it!

AmayaRicky, Amaya★★★★★

Here's exactly what you get when you join Fairbowl+

24 recipes formulated by a veterinary nutritionist
Beef, chicken, turkey, pork, fish, and lamb. Both grain-free and grain-inclusive versions. Plus two puppy recipes, a low-fat recipe, and a single novel-protein venison recipe. Every recipe is balanced to meet established canine nutritional standards.
A recipe calculator that scales every meal to your dog
Enter your dog's weight, age, and any ingredients you want to avoid. The calculator returns the recipe with the exact amounts for your dog, not a generic dog from a textbook. Daily portion sizes included.
A 10-day transition tool
Walks you through switching your dog from their current food to a new recipe over ten days. Tells you exactly how much old food and new food to feed each day, so your dog's stomach has time to adjust.
A members-only community
A private space where Fairbowl+ members can ask questions, share what's working, and see what other dogs are eating. Bryce, the founder of Fairbowl, is in there every day.
Everything we build next, included
Fairbowl+ is going to keep growing. New recipes, new tools, new resources. Whatever we add, members get it at no extra cost. The price you join at is the price you stay at.

You know what they are eating and the cost is reasonable. What more can you ask for?

I bought both your Walmart meals and the single protein meals. I got these because I want a balanced meal for my dogs and the commercial meals are expensive and I don't know if they are balanced or not. I don't want to chance my fur babies health on question marks... the single protein meals are much faster and easier to make... She LOVES her homemade food!... These recipes are so worth the time for your fur babies! They get faster each time you make them, you know what they are eating and the cost is reasonable. What more can you ask for?

Jazzmine, Melanie and BriaMichele, Jazzmine, Melanie & Bria★★★★★
Is it for you?

Is Fairbowl+ right for you?

Fairbowl+ is for you if...

  • You want to feed your dog real, fresh food at home, and you want to know it's safe.
  • You've thought about cooking for your dog before, but the fear of getting the nutrition wrong has stopped you from starting.
  • You want expert formulation without paying $300 to $500 for a single nutritionist consultation.
  • You want to be part of a community of pet parents doing the same thing, not figuring it out alone in your kitchen.

Fairbowl+ probably isn't for you if...

  • You're happy with the food you're already buying. Whether that's kibble, canned, or fresh delivery, there's nothing wrong with that, and Fairbowl has free tools that can help you find a brand you trust. But the membership is built for pet parents who want to cook for their dogs themselves.
  • You feed raw and you want to keep feeding raw. The recipes in Fairbowl+ are cooked. We respect raw feeders, but Fairbowl+ isn't built for that approach.
  • You'd join a community to judge other pet parents for what they feed. Fairbowl+ is a shame-free space. People are at every stage of the journey, and we keep it that way on purpose.
Pricing

Pay what works for you

Every grade on the site is free. No account needed. Fairbowl+ is pay-what-you-can, because cost shouldn't be the thing in the way of feeding your dog well. Three prices, same access.

Member
$9 /month

For pet parents who need a little extra help. Same full access, lower price.

Join as a Member
Patron
$35 /month

Pays for the pet parents who need the $9 tier and keeps Fairbowl independent. No sponsors, no affiliate deals.

Join as a Patron

Don't want a monthly subscription?

The recipe bundles are a one-time buy. The same recipes, yours to keep forever.

See the recipe bundles

My only regret is not finding your recipes earlier.

I started looking for homemade recipes back in 2024 for our dog Cayde. He had previously been on homemade food but ended up gaining so much weight he was put on a kibble only diet for a full year until his weight was under control... I started searching for recipes that were actually nutritionist and veterinary approved... Then I found your site and it had everything I was looking for. Since switching not only has it saved us money it has saved our dog's teeth, coat, and skin... My only regret is not finding your recipes earlier, there hasn't been a single bad thing that came out of our option to switch.

Cayde and WinnieElena, Cayde & Winnie★★★★★
Risk-free

You can try it without committing

Join Fairbowl+ today, use it for a week, and if it isn't what you hoped, email us within 7 days and we'll refund you. No questions, no forms, no fight.

After that, Fairbowl+ is month to month. You can cancel anytime, right from your account.

We don't want anyone paying for something they're not getting value from.

FAQ

Questions pet parents ask before joining

What if my dog is a picky eater?

Most dogs do well with at least a few of the recipes in Fairbowl+, especially when you can pick from six different proteins (beef, chicken, turkey, pork, fish, and lamb). The transition tool helps too. Going slowly gives picky dogs time to get used to the new texture and smell. If your dog turns their nose up at one recipe, try another. Most pet parents find at least three or four that their dog loves.

What if my dog has a sensitive stomach?

The 10-day transition tool is built specifically for this. Rather than switching foods overnight, you mix small amounts of the new food into the old food and gradually shift the ratio over ten days. This gives sensitive stomachs time to adjust without the upset that usually comes from a sudden change.

If your dog has a diagnosed condition that requires a specific therapeutic diet, talk to your vet first. Fairbowl+ recipes are formulated for healthy adult dogs and the specialty recipes we offer.

My vet said homemade is dangerous. What do I tell them?

Your vet isn't wrong to be cautious. Most homemade dog food is dangerous, because most recipes online are unbalanced. The Texas A&M and UC Davis studies referenced earlier on this page back that up.

The thing your vet probably hasn't seen is a homemade recipe formulated by a credentialed veterinary nutritionist. That's exactly what Fairbowl+ recipes are. If you'd like to bring the recipes to your vet for review, you're welcome to. We're confident in the work.

How much time does cooking actually take?

It depends on the recipe and how much you're making at once. Most members batch-cook a few days' worth of food at a time, which usually takes between 30 minutes and an hour. Some recipes are faster. The calculator gives you exact amounts based on your dog's weight, so you're not making more than you need.

What ingredients will I need to buy?

Real food. Things like ground meat, vegetables, eggs, oils, and a small handful of supplements to fill in the nutritional gaps that whole foods can't cover on their own. Every recipe includes a complete shopping list, and most ingredients are available at any grocery store.

Can I use Fairbowl+ for more than one dog?

Yes. The calculator lets you scale recipes for multiple dogs of different weights, and you can save profiles for each dog so you don't have to re-enter their information every time you cook.

What if I'm not a good cook?

If you can boil water, brown ground meat, and chop vegetables, you can cook for your dog. The recipes are written for normal kitchens and normal humans. Nothing fancy, no specialty equipment, no techniques you'd need a culinary degree for.

What if I don't want a monthly subscription?

You don't have to subscribe. The recipe bundles are a one-time buy with the same recipes, yours to keep forever. Pick the bundle that fits your dog (Puppy, Everyday, Therapeutic, or Single Protein) and you're done.

See the recipe bundles

It's worth it to see my boy feeling so much better.

I switched from Farmer's Dog to homemade a little over a year ago because Soc was having weird off and on stomach issues. I knew I wanted to at least give homemade food a try before just going to kibble, but once I started I never looked back. I won't lie, it's definitely a time commitment! But I've gotten so much faster over time and it's worth it to see my boy feeling so much better!... My advice is to do a little research on where things are priced lowest in your area, and if you find something on sale, stock up.

SocratesKassia, Socrates★★★★★

The hardest part is already done

You've read this far because some part of you already wants to do this. The fear of getting it wrong is the only thing in the way, and we built Fairbowl+ specifically to take that fear off the table.

24 recipes from a credentialed veterinary nutritionist. A calculator that scales every meal to your dog. A community of pet parents doing the same thing. A 7-day money-back guarantee. Cancel anytime.

Pick the price that works for you. Get started tonight.

Join Fairbowl+

You guys helped so much and took all of the guilt away.

I have been following for years and can't get enough of the research and honesty. I went down the raw food rabbit hole and got so lost. You guys helped so much and took all of the guilt away and replaced it with hard based research and evidence. I now cook your vet approved and nutritional homemade food recipes and use as toppers over a good quality kibble. Thanks to you I can now relax and enjoy my fur babies without the constant worry about their food!

DawnDawn★★★★★